A perfume for men: "Mercedes-Benz Perfume. The first fragrance for men" celebrated its world premiere on September 19, 2011 at the TFWA (Tax Free World Association) in Cannes. This particular blend has been composed by renowned perfumer Olivier Cresp (Firmenich). Innovative and unmistakable, this first fragrance for men from Mercedes-Benz combines woody nuances with floral freshness. The head note of the fragrance, with Calabrian bergamot, lemon essence and Italian mandarin stresses freshness, while its heart note is a warm, spicy blend of Bourbon pepper, nutmeg, violet and galbanum resin. The perfume lingers with base notes of American cedar wood, vetiver grass and patchouli. Masculine, modern and elegant is the design of the flagon. With this perfume Mercedes-Benz expands its exclusive range of high-value accessories such as watches and eye-wear.

The striking fragrance "Mercedes-Benz Perfume. The first fragrance for men" was created in collaboration with the INCC Group and will be available as Eau de Toilette, after shave, deodorant, and shower and body gel in select specialised perfume retailers from 1st quarter 2012.

The world of scents is no uncharted territory for Mercedes-Benz, though: the company already offers
exclusively developed perfumes for the flagon perfume atomiser in its Maybach models and in the Mercedes-Benz S 600 Pullman.