The controller as per the EU General Data Protection Regulation (GDPR) is:
Auto Sales (Mer) Ltd. ("We")
Mosta Road, Lija LJA 9011 Malta
Data Protection Officer:
Auto Sales (Mer) Ltd.
The person responsible within the meaning of the EU General Data Protection Regulation (GDPR) is:
Data Protection Officer:
Mercedes-Benz Group AG
Group Data Protection Officer
70546 Stuttgart, Germany
1. Data protection
Thank you for visiting our website and for your interest in our offers. The protection of your personal data is a central concern to us. In these data protection notices, we explain how we collect your personal data, what we do with them, for what purposes and on what legal bases this takes place, and what rights and entitlements are associated with this for you. In addition, we refer to the Mercedes-Benz Data Protection Policy:
Our data protection notice for the use of our websites and the Mercedes-Benz Group AG Data Protection Policy do not apply to your activities on the websites of social networks or other providers that you can reach via the links on our websites. Please obtain information about the respective data protection regulations on the websites of said providers.
2. Collection and processing of your personal data
a. When you visit our websites, we store certain information about the browser and operating system you use, the date and time of your visit, the access status (e.g. whether you were able to access a web page or received an error message), the use of functions of the web page, the search terms you may have entered, the frequency with which you access individual websites, the names of accessed files, the transferred data volume, the web page from which you came to our websites, and the web page you jump to from our websites, be it by clicking on links on our websites or by entering a domain directly into the input field of the same tab (or the same window) of your browser in which you opened our websites. For security reasons, in particular to prevent and recognise attacks on our websites or fraud attempts, we also store your IP address and the name of your Internet service provider for a period of seven days. In addition, we process your IP address in anonymised form for personalised advertising, i.e. we derive your approximate location from the anonymised IP address, which we use for advertising purposes if you consent to this (see section 3c).
b. We only store other personal data if you provide us with this data, e.g. as part of a registration, a contact form, a chat, a survey, a competition or for the performance of a contract, and even in these cases only to the extent that we are permitted to do so on the basis of consent given by you or in accordance with the applicable legal provisions (see section 7).
c. You are under no legal or contractual obligation to provide your personal data. However, it is possible that certain functions of our websites depend on your providing personal data. If you do not provide personal data in these cases, these functions may not be available or be available only in limited form.
3. Purposes of use
a. We use the personal data we collect during a visit to our websites to make them as convenient as possible for you to use as well as to protect our IT systems against attacks and other illegal activities.
b. Insofar as you provide us with further personal data, e.g. as part of a registration, a chat, a contact form, a survey, promotional contest or for the execution of a contract, we will use these data for the aforementioned purposes, for customer administration purposes and – as far as necessary – for the purposes of processing and invoicing any business transactions, in each case to the extent required for this purpose.
c. For other purposes (e.g. display of personalised content or advertising based on your usage behaviour), we and, if applicable, selected third parties will use your data, provided that you give your consent (= approval) to this within the framework of our Consent Management System. For more information and decision-making options, click here:
Analytics, including profiling and scoring, may be used to display personalised content or advertising as part of consent(s) provided by you. The use of profiling and scoring enables us, for example, to provide you with individualised information and advice on specific vehicle models that is tailored to your interests. This is done, among other things, on the basis of the information you provide in connection with the use of our "EQ Registration" service.
d. In addition, we use personal data if we are legally obliged to do so (e.g. storage to comply with commercial or tax retention obligations, disclosure in accordance with official or court orders, e.g. to a law enforcement agency).
e. In addition, we process your personal data insofar as this is necessary to protect our legitimate interests. Based on your usage behaviour, we continuously adapt the functions and the offer of our websites to your needs and use your personal data for internal billing purposes.
4. Transfer of personal information to third parties; social plug-ins; use of service providers
a. Our websites may also involve third-party offers. If you click on such an offer, we send data to the necessary extent to the specific provider (e.g. the information that you found this offer on our website and, if applicable, additional information which you have already shared on our websites for this purpose).
b. If we use so-called "social plug-ins" of social networks such as Facebook and Twitter on our websites, we integrate them as follows:
When you visit our websites, the social plug-ins are deactivated, i.e. no data is transmitted to the operators of these networks.
If you would like to use one of the networks, click on the respective social plug-in to establish a direct connection with the server of the respective network. If you have a user account with the network and are logged in there at the time the social plug-in is activated, the network can assign your visit to our website to your user account. If you would like to prevent this, please log out from the network prior to activating the social plug-in. A social network is unable to assign a visit to other Mercedes-Benz websites until you have also activated any available social plug-in there.
If you activate a social plug-in, the network directly transfers the consequently available data to your browser which integrates it into our websites. In this situation there may also be data transfers that are initiated and controlled by the corresponding social network. Your connection to a social network, the data transfers taking place between the network and your system and your interactions on this platform are solely subject to the data protection provisions of the particular network.
The social plug-in remains active until you deactivate it or delete your cookies (see section 5.d).
c. When you click on the link for an offer or activate a social plug-in, personal data may be transferred to providers outside the European Economic Area, which from the point of view of the European Union ("EU") do not guarantee "adequate levels of protection" that meet EU standards for the processing of personal data. Please bear this in mind before you click on a link or activate a social plug-in and thereby trigger a transfer of your data.
d. We also use qualified service providers (e.g. IT service providers, marketing agencies) to operate, optimise and secure our websites. We only pass on personal information to them insofar as this is necessary for the provision and use of the websites and their functionalities, for the pursuit of legitimate interests, for the fulfilment of legal obligations or insofar as you have consented to this (see section 7). You can find more details about the recipients in our Consent Management System:
a. Cookies may be used when you visit our websites. Technically, these are so-called HTML cookies and similar software tools such as web/DOM storage or local shared objects (so-called "flash cookies"), which we refer to collectively as cookies.
b. Cookies are small files that are stored on your desktop, notebook or mobile device when you visit a website. From this, it is possible to recognise, for example, whether there has already been a connection between the device and the websites, to take into account your preferred language or other settings, to offer you certain functionalities (e.g. online shop, vehicle configurator) or to recognise your interests on a usage basis. Cookies may also contain personal data.
e. The consent (= approval) to as well as rejection or deletion of cookies are linked to the device used and also to the respective web browser used. If you use several devices or web browsers, you can make the decisions or settings differently for each.
We use technical and organisational security measures to protect the data we have under our control against manipulation, loss, destruction and against access by unauthorised persons. We continuously improve our security measures in line with technological developments.
7. Legal basis for processing
a. If you have given your consent to us processing your personal data, this constitutes the legal basis for said processing (Article 6 Section 1 Paragraph a GDPR).
b. The legal basis for processing personal data for the purposes of initiating or compliance with a contract with yourselves shall be Article 6 Section 1 Paragraph b GDPR.
c. If the processing of your personal data is required to meet our legal obligations (e.g. archiving data), we are authorised to do so as per Art. 6 Section 1 letter c DSGVO (GDPR, General Data Protection Regulation).
d. In addition, we process personal data for the purposes of safeguarding our rightful interests as well as the rightful interests of third parties as per Art. 6 Section 1 Paragraph f GDPR. Maintaining the functionality of our IT systems, the (direct) marketing of our own and third-party products and services (insofar as this does not take place with your consent) and the legally required documentation of business contacts are such legitimate interests. We take into account in particular the type of personal data, the purpose of the processing, the circumstances of the processing and your interest in the confidentiality of your personal data as part of the necessary balancing of interests in each case.
8. Deletion of your personal data
We delete your IP address and the name of your internet service provider, which we store for security reasons, after seven days. Otherwise, we delete your personal data as soon as the reason for which we collected and processed the data ceases to exist. Beyond this time, storage will only take place insofar as this is required in accordance with the laws, regulations or other legal provisions to which we are subject in the EU or in accordance with legal provisions in third countries, if an appropriate level of data protection is provided there in each case. Where deleting is not possible in an individual case, the relevant personal data shall be marked with the aim of restricting its future processing.
9. Data subject rights
a. As a person affected by data processing you have the right to information (Article 15 GDPR), correction (Article 16 GDPR), deletion of data (Article 17 GDPR), restricting processing (Article 18 GDPR) and transferring data (Article 20 GDPR).
Online form data protection rights management
b. If you consented to the processing of your personal data by us, you have the right to withdraw your consent at any time. The legality of the processing of your personal data until the withdrawal of consent remains unaffected by the withdrawal. Likewise, further processing of this data on another legal basis, such as for the fulfilment of legal obligations, remains unaffected (see "Legal bases of the processing").
c. Right to object
You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Art. 6 Section 1 e) GDPR (data processing in the interest of the public) or Article 6 Section 1 f) DSGVO (data processing based on a balancing of interests). If you lodge an objection, we will only continue to process your personal data if we can demonstrate compelling legitimate grounds for doing so that override your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims. If we process your personal data for the purpose of direct marketing to protect legitimate interests on the basis of balancing of interests, you also have the right to object to this at any time without giving reasons.
d. If possible, please send your claims or declarations to the following email address:
e. Should you believe that the processing of your personal data violates legal provisions, you have the right to file a complaint with a competent data protection authority (Art. 77 GDPR).
If you subscribe to one of the newsletters offered on our website, the data provided for the registration will only be used for the purpose of sending the newsletter, unless you agree to more extensive usage of the data. You can end the subscription at any time via the unsubscribe option in the newsletter.
11. Central access service of Mercedes-Benz Group AG
12. Data transfer to recipients outside the European Economic Area
a. When using service providers (see section 4. d.) and passing on data with your consent (= approval) to third parties (see section 3.c), personal data may be transferred to recipients in countries outside the European Union ("EU"), Iceland, Liechtenstein and Norway (= European Economic Area) and processed there, in particular USA, India.
b. The following countries are considered by the EU to have an adequate level of protection for the processing of personal data in line with EU standards (so-called adequacy decision): Andorra, Argentina, Canada (limited), Faroe Islands, Guernsey, Israel, Isle of Man, Japan, Jersey, New Zealand, Switzerland, Uruguay. With recipients in other countries, we agree to use EU standard contractual clauses, binding corporate rules or other permissible mechanisms to provide an "adequate level of protection" in accordance with legal requirements. We will be happy to provide you with information on this via the contact details mentioned in the above section 9.d.
13. Information regarding data protection for the Roadside Assistance product and Service24h
We ask you to click Privacy Notice to view the pdf .
Last update: June 2022
All rights reserved. All text, images, graphics, audio/video and animation files and their arrangements are protected by copyright and other legislation for the protection of intellectual property. They must not be used for commercial purposes, nor copied or modified for use on other websites. Some internet pages also contain material the copyright to which is held by the parties that provided it.
Products and prices.
Changes may have been made to products and services since the editorial deadline for individual pages. The manufacturer reserves the right to make changes to the design, form, colour and the product specification or service scope during the delivery period, provided these changes, while taking into account our interests, can be deemed reasonable with respect to the buyer. The illustrations may show accessories, optional equipment or other features which are not part of the standard specification or service scope. Colours may differ slightly from those shown on the website, owing to technical limitations. Individual pages may contain models and services which are not available in certain countries. Information given regarding statutory regulations, legal requirements and taxation applies only to the Federal Republic of Germany. Unless stated otherwise in our Terms & Conditions of sale and delivery, the prices as valid on the day of delivery apply. The prices are recommended retail prices for our authorised dealers. Please consult a company branch or an authorised dealer for final details.
Unless otherwise indicated, all brands displayed on Internet sites are subject to the trademark rights of Mercedes-Benz Group AG, this applies especially to its model names, and its corporate logos and emblems.
We have sought to achieve an innovative and informative internet site. We hope that you will be as enthusiastic as we are about this creative effort. However, we ask you to understand that our intellectual property, including patents, trademarks, labelling rights and copyrights, is protected and that these Internet pages cannot grant any licensing rights to this intellectual property.
Cautions regarding forward-looking statements.
This website contains forward-looking statements about our current assessment of future events. The words "anticipate", "assume", "believe", "estimate", "expect", "intend", "may", "plan,“ "project“, "should“ and similar expressions identify forward-looking statements.
These statements are subject to a number of risks and uncertainties. Some examples are
- an unfavourable development of the global economic situation, especially a decline in demand in our most important sales markets,
- a deterioration in our refinancing options on the credit and financial markets, unavoidable events of force majeure such as, for example, natural disasters, acts of terrorism, political unrest, armed conflicts, industrial accidents and their consequential effects on our sales, purchasing, production or financing activities,
- changes in exchange rates and customs regulations,
- a change in consumer behaviour towards smaller and less profitable vehicles or a possible loss of acceptance of our products and services with the consequence of an impairment in the enforcement of prices and in the utilisation of production capacities,
- price increases for fuels and raw materials,
- interruptions in production due to material bottlenecks, staff strikes or supplier insolvencies,
- a decline in the resale prices of used vehicles,
- the successful implementation of cost reduction and efficiency improvement measures,
- the business prospects of the companies in which we hold significant shares,
- the successful implementation of strategic cooperations and joint ventures,
- the changes in laws, regulations and official directives, especially insofar as they affect vehicle emissions, fuel consumption and safety,
- as well as the conclusion of ongoing official investigations or investigations initiated by authorities and the outcome of pending or threatening future legal proceedings
- and other risks and uncertainties, some of which are described in the current annual report under the heading "Risk and Opportunities Report".
If any of these uncertainties or contingencies materialise, or if the assumptions underlying any of the forward-looking statements prove incorrect, then actual results may be materially different from those expressed or implied by such statements.
We neither intend nor assume any obligation to update forward-looking statements on an ongoing basis, as these are based solely on the circumstances on the date of publication.
The information and descriptions on these pages do not represent any kind of assurance or guarantee either expressed or implied. In particular they do not represent any implied assurance or guarantee concerning the condition, the merchantability, adequacy for a particular purpose or non-infringement of laws and patents.
Our Internet site contains links to external sites which are not under the control of Daimler. Please note, therefore, that we are not responsible for the contents of any linked site. Consequently, neither are we able to guarantee that the information provided on the external website is up-to-date, correct, complete or of the required integrity. In view of this, we hereby disassociate ourselves from all contents of these websites. This declaration applies to all links to external pages on our website and the contents thereof.
Information on online dispute resolution
The EU Commission has created an internet platform for the online settlement of disputes (so-called "ODR platform"). The OS platform serves as a point of contact for out-of-court dispute settlement with regard to contractual obligations arising from online purchase agreements. You can access the ODR platform at the following link:
Notice pursuant to § 36 of the German Consumer Dispute Settlement Act (VSBG)
We will not participate in a dispute resolution procedure before a consumer arbitration board within the meaning of the German Consumer Dispute Resolution Act (VSBG) and we are not obliged to do so.
Order of precedence
Notes on the battery law.
The symbol of the crossed-out dustbin indicates that batteries and accumulators (together: old batteries) must not be disposed of in unsorted municipal waste (household waste) after use.
If batteries or accumulators contain mercury (Hg), cadmium (Cd) or lead (Pb), you will find the respective chemical symbol below the symbol of the crossed-out dustbin. You are legally obliged to return old batteries and accumulators after use. You can do this free of charge at the retail shop or at another collection point near you. Addresses of suitable collection points can be obtained from your city or local government.
Batteries may contain substances that are harmful to the environment and human health. Caution is advised when handling lithium-containing batteries due to the special risks involved. The separate collection and recycling of old batteries and accumulators is intended to avoid negative impacts on the environment and human health.
Please avoid the generation of waste from old batteries as far as possible, e.g. by preferring batteries with a longer life or rechargeable batteries. Please avoid littering the public space by not carelessly leaving batteries or electrical and electronic equipment containing batteries. Please consider ways of reusing a battery instead of disposing of it, for example by reconditioning or repairing the battery.
The recycling rate achieved in 2020 for the used automotive and industrial batteries taken back by Mercedes-Benz AG is 100%.
According to the End-of-Life Vehicles Ordinance and the Electrical and Electronic Equipment Act, we as manufacturers are obliged to publish annual data on the achievement of quantitative targets with regard to the recovery of end-of-life vehicles (recovery rates) and the separate collection and recycling of electrical equipment. Details on end-of-life vehicle recycling rates in Germany can be found on the website of the Federal Environment Ministry >here.
Information obligations pursuant to § 18 Sec. 2 of Electrical and Electronic Equipment Act can be found >here.
We are registered with the Foundation for Waste Electrical Equipment Register as a manufacturer of electrical and electronic equipment under the registration number (WEEE Reg. No.). DE) registered: DE 64356963.